Privacy Policy

Effective Date: June 6, 2025

Challenger Pallet & Supply Inc. (“Challenger,” “we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect from you (both online through our website and offline), how we use and share that information, and the rights and choices you have regarding your personal data. By using our services or website (including www.challengerpallet.com), you agree to the practices described in this Privacy Policy. If you do not agree with any term in this Privacy Policy, please discontinue use of our services.

Information We Collect

We may collect various types of personal information from customers, website visitors, and employees. This includes:

Contact and Identity Information: Such as your name, email address, telephone number, mailing or business address, and other similar contact details.
Payment Information: Payment details necessary for order fulfillment or transactions (e.g. credit card number or other financial information). We use third-party payment processors to handle payment transactions, so we may receive confirmation and details of your payments.
Account or Login Information (if applicable): If our services require account creation, we may collect login credentials like usernames and passwords (though currently our website does not offer account registration).
Employment/Application Data: If you apply for a job or are an employee, we may collect information relevant to employment — for example, your resume/CV, employment history, qualifications, Social Security number or other tax identification (for hiring or payroll), and any other personal data you provide during the application or employment process. This information is used solely for HR and employment purposes and is handled with confidentiality.
Communications: Records of your communications with us, such as inquiries, emails, or phone calls, and any information you choose to provide when contacting us (for example, the content of your messages).
Usage and Device Information: When you visit our website, we automatically collect certain technical information about your device and usage of the site. This may include your IP address, browser type, device identifiers, pages viewed, and the dates/times of access. This data does not directly identify you by name, but it helps us understand how visitors navigate our site and ensures the site’s security and proper functioning.
Cookies and Tracking Data: Like many businesses, we use “cookies” and similar tracking technologies (such as web beacons or pixels) to collect information about your interactions with our website. Cookies are small text files placed on your device that help remember your preferences, enable certain website functionalities, and analyze site traffic. For more details, see Cookies and Tracking Technologies below.

Note: We do not intend to collect personal information from children. Our website and services are not directed to individuals under the age of 13, and we do not knowingly collect data from them. If we learn that we have inadvertently collected personal data from a child under 13, we will take steps to delete such information promptly.

How We Collect Information

We collect personal information through several methods:

Directly from You: Most of the data we collect is provided by you. For example, you may give us your information when you fill out forms on our website (such as the Contact Us or Get a Quote forms), place an order, request a service, create an account (if applicable), sign up for newsletters, or communicate with us by phone, email, or in person. Employees and job applicants provide information directly through application forms or onboarding documents.
Through Automated Means: As mentioned, when you use our website, we automatically receive certain technical data (like IP address, cookies, and device details) through browser cookies and similar technologies. This automated collection occurs in the background as you navigate our site.
Through SMS Opt-In: If you opt in to our SMS messaging program (see SMS Messaging Terms & Conditions below), we collect your mobile phone number and record your consent (whether given via our website forms, in writing, or verbally).
From Third Parties or Service Providers: In some cases, we may receive information about you from third parties. For example, if you make a payment, our payment processing partner will provide us with confirmation of payment and certain details (but not your full credit card number, which we do not store). If someone refers you to us or if we use analytics providers (like Google Analytics), we might receive information from them about your visit or transaction. We may also receive updated shipping or contact information from carriers or other partners when attempting to deliver products to you.
Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing activities over time. For instance, we might use analytics cookies to understand which pages are most visited or functional cookies to remember your site preferences. See Cookies and Tracking Technologies for how you can control cookies.

How We Use Your Information

We use the collected personal information for various legitimate business purposes, including:

To Process Orders and Provide Services: We use your personal information to fulfill orders for our products (e.g., wood pallets and related services), to arrange deliveries or pickups, and to provide any services or information you request. For example, we may use your name and address to schedule a delivery, or your payment information to process a purchase.
To Communicate with You: We may use your contact information (email, phone, mailing address) to send you confirmations, invoices, updates, or responses to inquiries. This includes sending service-related announcements (like notifications about your delivery schedule or changes to our services). For instance, we might email or call you about an order status or respond to a question you submitted through our website.
To Send Marketing and Promotional Materials: With your consent or as otherwise permitted by law, we may use your information to send promotional communications about our products or new services that might interest you. This could include email newsletters, special offers, or similar marketing messages. You have the choice to opt out of marketing communications at any time (see Your Rights & Choices below). We do not spam, and we will honor any request to unsubscribe or opt-out.
To Provide SMS Updates and Alerts: If you have opted in to our SMS messaging program, we will use your phone number to send you text message updates, such as delivery notifications, appointment reminders, service alerts, or important employee communications (for employees who subscribe). These messages are used to keep you informed in real-time about matters you’ve asked us to keep you updated on. (See SMS Messaging Terms & Conditions for details on message content and how to opt out.)
For Internal Business Operations: We may use data (including aggregated, non-identifiable data) to analyze and improve our operations. For example, we might review website usage data to improve site performance or user experience, or use purchase history to manage inventory and logistics. We also use personal information to maintain our business records, accounting, and other day-to-day operations.
To Manage Employment and Applications: If you are an employee or job applicant, we use your personal information for HR purposes – such as evaluating job applications, conducting background checks if applicable, paying salaries, providing benefits, and complying with employment laws.
To Ensure Security and Prevent Fraud: We may process personal information as needed to protect our website, customers, and business from fraud, hacking, violations of our terms, or other malicious or illegal activity. This includes using certain data to verify identity, monitor for suspicious activity, and enforce our terms and policies.
To Comply with Legal Obligations: We will use and disclose personal information where required by law or legal process, or when necessary to respond to lawful requests from authorities. For example, keeping transaction records for tax and accounting purposes, or providing information in response to a court order or subpoena.
With Your Consent, For Other Purposes: In some cases, we may request your consent to use your information for a purpose that is not listed above. If you give consent, you can withdraw it at any time, and we will stop using your data for that purpose.

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another related reason that is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.

How We Share Your Information

We understand the importance of your privacy. We do not sell your personal information to third parties for their own marketing use, and we limit how and with whom we share data. However, in order to run our business and provide our services, sharing information is sometimes necessary in the following ways:

Service Providers and Partners: We may share your personal information with trusted third-party companies that perform services on our behalf and under our instructions. These third parties are bound by contractual obligations to keep personal information confidential and use it only for the purposes we authorize. Examples include:

Payment Processors: for securely processing credit card transactions and payments.
Shipping and Logistics Partners: for coordinating deliveries or shipments of our products to you.
SMS and Communication Platforms: services that help us send text messages or emails to you (for instance, an SMS gateway provider to deliver the text messages you opted in to receive).
Website Hosting and IT Service Providers: companies that host our website or provide technical infrastructure, storage, or support.
Analytics and Advertising Partners: (if used) to help us understand usage patterns on our site or to assist with our marketing (for example, Google Analytics to see website traffic statistics).
Other Consultants or Vendors: that assist with business operations, customer service, or marketing (e.g., an email newsletter service).

These parties only receive the information necessary for them to perform their functions, and we do not permit them to use your data for other purposes. Unless described in this Policy, we do not share, sell, rent or trade any of your personal information with third parties for their promotional purposes.

Within Our Corporate Family: We may share information with affiliates or subsidiaries of Challenger (for example, if we have multiple corporate entities or branch locations under common ownership). Any affiliate that receives your information will also uphold the privacy protections described in this policy. This sharing is typically to streamline operations or manage your relationship with us (such as servicing an account through a local branch office in your region).
Legal Compliance and Protection: We will disclose personal information outside of our company if we have a good-faith belief that such disclosure is necessary to: comply with a law, regulation, legal process, or governmental request; enforce our agreements or policies; detect or prevent fraud, security, or technical issues; or protect the rights, property, and safety of Challenger, our customers, our employees, or the public. For instance, responding to a subpoena or providing information to law enforcement if required by law.
Business Transfers: If Challenger Pallet & Supply Inc. is involved in a merger, acquisition, bankruptcy, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will ensure that any successor entity honors the commitments in this Privacy Policy or provides notice and choice to you if your data would be handled differently.
With Your Consent: Aside from the cases above, if we ever need to share your information for other purposes, we will describe it to you at the time and request your consent. You will have the opportunity to opt-in or opt-out before we share the information in such a case.

Again, we emphasize that we do not sell personal data. We also do not share your personal information with third-party companies for their own direct marketing use. All data sharing is limited to the purposes described here, or as required or permitted by law. Additionally, any information related to SMS communications (your mobile number and consent data) will not be shared with third parties for their own marketing or unrelated purposes, in line with our SMS terms.

Cookies and Tracking Technologies

Cookies: As noted, our website uses cookies, which are small text files stored on your browser or device. Cookies serve several functions:

Essential Cookies: These are necessary for the website to function properly, enabling core features like page navigation and access to secure areas. The site cannot function properly without these cookies.
Analytics/Performance Cookies: These cookies collect information about how visitors use our site (e.g., which pages are visited most often, if users get error messages on certain pages). We use this information to improve how our website works and understand user interests. We might use third-party analytics services (like Google Analytics) that set their own cookies to perform these services.
Functional Cookies: These remember your preferences and past actions on our site to provide enhanced, more personal features (for example, remembering your previously selected location or items in a form).
Advertising/Targeting Cookies: Currently, we do not serve third-party ads on our site, but if we ever do, these cookies would be used to make advertising messages more relevant to you and your interests and to limit the number of times you see an ad.

By using our site, you consent to the use of cookies and similar technologies. However, you have choices: you can usually set your web browser to refuse some or all cookies, or to alert you when cookies are being sent. Please note that if you disable or reject cookies, some features of our website may not function properly (for example, forms might not remember your details, or certain functionality could be limited).

Other Tracking Technologies: We may use web beacons (also known as pixel tags) in our emails or on our site. These are tiny graphic images or scripts that collect information about your interaction (such as whether an email was opened or a link was clicked). This helps us gauge the effectiveness of our communications and improve our outreach. This data is generally used in combination with cookies.

“Do Not Track” Signals: Some web browsers offer a “Do Not Track” (DNT) feature that lets you tell websites not to track your online activities. At this time, there is no universal standard for recognizing or honoring DNT signals, and our site does not respond to these browser DNT signals. We continue to monitor developments around DNT and may update our practices if a standard emerges. In the meantime, you can use the other opt-out methods described here (like adjusting cookie settings or opting out of analytics where possible).

SMS Messaging Terms & Conditions

We offer an SMS messaging service to keep our employees and customers informed. The following terms apply to our text messaging program (by opting in, you agree to these):

Program Description: Challenger provides SMS messaging services to communicate important updates to employees and customers. Messages may include, but are not limited to, delivery schedules, appointment reminders, service alerts, and employee communications. These texts are intended to provide you timely and relevant information regarding our services or your interaction with us.
Message Frequency: Message frequency varies and will depend on your interactions and our services needs. For example, you might receive more messages during an active delivery or service transaction, and fewer or no messages at other times. We strive to limit messages to only what is necessary or useful to you (for instance, an appointment reminder or a notice of a delivery truck en route).
Opt-In: You will only receive text messages from Challenger if you have opted in. By providing your mobile number and giving consent (through our website forms, during service sign-up, or even via verbal consent in person or over the phone), you agree to receive text messages from us. This opt-in could be part of an online form submission where you check a box to receive texts, part of a written service agreement, or a recorded verbal agreement when interacting with our team. We will not send you promotional SMS messages without your consent.
Opt-Out: You may opt out of our SMS messages at any time. To stop receiving texts, simply reply “STOP” to any Challenger message on your mobile device. Once we receive your STOP request, we will send a single confirmation text to let you know you have been unsubscribed. After this, you will not receive further SMS messages from us (unless you opt back in). Please allow a short time for your opt-out to be processed. There are no penalties or fees from us for opting out—your only cost would be standard messaging rates by your carrier (see Fees).
Help: If at any time you need assistance or more information regarding our SMS service, you can reply “HELP” to any Challenger text message. We will respond with a message on how to contact our support team or direct you to additional resources. You can also contact our customer service at any time via phone or email (see Contact Us below) for help with the SMS program.
Fees: Challenger does not charge you any additional fees for our SMS service, but standard message and data rates may apply. This means you may incur charges from your mobile carrier for text messages or data usage. The cost depends on your mobile phone plan (for instance, if you pay per text or have a limited texting plan, those rates will apply to messages from us). You are responsible for any such charges.
Privacy (SMS Program): We value your privacy. The phone number you provide for text messages will be used only for the purposes you agreed to. We will not sell or share your personal information for third-party marketing purposes. Your consent to receive texts is limited to Challenger communications. Please also review this full Privacy Policy for how your personal information is handled and protected in all our services.

These SMS Terms & Conditions are part of Challenger’s overall Privacy Policy and Terms of Service. By opting into the SMS program, you also agree to our general privacy and data practices as outlined in this Privacy Policy. If you have any questions about our text messaging, you can contact us using the information in the Contact Us section below.

Data Security

We take the security of your personal information seriously. Challenger implements a variety of technical and organizational security measures designed to protect your data from unauthorized access, disclosure, alteration, or destruction. These measures include physical safeguards (like secure facilities), administrative safeguards (such as limiting staff access to data on a need-to-know basis and training employees on data protection), and technical safeguards (including encryption of sensitive data, firewalls, and secure socket layer (SSL) technology to protect data during transmission).

While we strive to protect your information, please note that no method of transmission over the Internet or electronic storage is 100% secure. Thus, we cannot guarantee absolute security of your data. You share and transmit information at your own risk. If we ever experience a data breach involving your personal information, we will notify you and the appropriate authorities as required by law.

We also encourage you to take steps to protect your own information. For example, when you submit information on our website, ensure you are using a secure, trusted device and network. If you have an account or password with us (for any future services), keep your login credentials confidential.

Your Rights & Choices

Depending on your jurisdiction and the nature of your relationship with us, you may have certain rights and choices regarding your personal data:

Access and Correction: You have the right to request access to the personal information we hold about you and to request corrections of any inaccuracies. For example, if you believe we have an outdated address or incorrect contact info, you can ask us to update it.
Deletion (Right to Erasure): You can request that we delete personal information that we have collected from you. We will honor such requests to the extent possible (for instance, unless we are required to retain certain data for legal or contractual reasons).
Withdrawal of Consent: If you have given consent for any optional data processing (such as receiving marketing emails or SMS alerts), you have the right to withdraw that consent at any time. For marketing emails, you can click the “unsubscribe” link in the footer of any email we send. For SMS, reply “STOP” as described above. You can also contact us directly to request to be removed from our marketing lists.
Opt-Out of Marketing: Even if you have not formally exercised a legal right, you can always opt out of marketing communications from us. We provide easy opt-out mechanisms in our messages (such as unsubscribe links or instructions to text STOP). Once you opt out, we will cease further marketing to you. (Do note that even if you opt out of marketing, we may still send you essential transactional or service-related communications, such as an invoice, a shipment notification, or an important account notice, as these are not promotional.)
Cookies Choices: As discussed, you can set your browser to reject cookies or clear existing cookies. You can also use tools provided by some third parties to opt out of analytics (for example, Google Analytics offers an opt-out browser add-on). For mobile apps, you can often control tracking via your device settings.
California Privacy Rights: If you are a California resident, you are protected by the California Consumer Privacy Act (CCPA) (as amended by the CPRA) and other state privacy laws. California residents have the right to know what personal data is collected about them, to know if their personal data is sold or shared and to whom, to request deletion of their personal data, to opt out of any sale of their personal data, and to not be discriminated against for exercising these rights. Challenger does not sell your personal information (as “sell” is defined under CCPA). If you are a California resident and send us a verifiable request regarding your data (for example, asking for a copy or deletion of your data), we will respond as required by law. Additionally, California’s “Shine the Light” law (Civil Code §1798.83) allows residents to request a notice disclosing what categories of personal information we have shared with third parties for their direct marketing purposes, if any. As stated, we do not share data with third parties for their own direct marketing, but you can contact us to request further information about any data sharing.
GDPR (EU/UK) Privacy Rights: If you are located in the European Union, United Kingdom, or a region with similar data protection laws, you have certain rights under the General Data Protection Regulation (GDPR) or equivalent laws. These may include the right to access the data we hold about you, the right to correct or update it, the right to request erasure of your data (“right to be forgotten”), the right to restrict or object to our processing of your data, and the right to data portability (obtaining a copy of your data in a machine-readable format). You also have the right to lodge a complaint with a supervisory data protection authority in your country. Challenger’s policy is to extend applicable privacy rights to our users regardless of region when feasible, so we will endeavor to honor your requests concerning your data in line with applicable laws. Notably, we will only process your personal data with a lawful basis – such as your consent, to fulfill a contract with you (e.g. delivering an order), to comply with a legal obligation, or for our legitimate business interests (balanced with your rights). If you have any questions or requests relating to your GDPR rights, please contact us.
Other Region-Specific Rights: If you reside in a jurisdiction with specific privacy rights (for example, certain U.S. states or other countries with new privacy laws), you may have similar rights to access, delete, or correct your data. We are committed to complying with applicable data protection regulations and will address such requests in accordance with the relevant law.

Exercising Your Rights: To exercise any of the rights above, or to inquire about your personal data, please contact us (see Contact Us below). We will need to verify your identity before fulfilling certain requests (for example, a request for access or deletion) to ensure that we do not disclose or remove information improperly. Verification might involve confirming information we already have on file or asking for identification. We will respond to your request within the timeframe required by law (for instance, CCPA generally requires a response within 45 days for California residents). There is no fee for making a request, though in rare cases we may charge a reasonable fee or decline to comply if a request is manifestly unfounded or excessive (if permitted by law).

Third-Party Websites and Services

Our website may contain links to third-party websites or integrate third-party services (for example, our site features links to our social media pages like Facebook, Instagram, and LinkedIn). If you follow these links or interact with third-party services, please be aware that this Privacy Policy does not apply to any information collected by those third parties. We cannot control and are not responsible for the privacy practices of other websites or services that we do not own or control. We encourage you to review the privacy policies of any third-party sites or services before providing any personal information to them.

Similarly, if we use third-party tools or features on our site that collect data (for example, Google Maps for location services, or an embedded video from YouTube), those third parties may collect information subject to their own policies. We will endeavor to disclose such relationships (e.g., “This site uses Google Maps APIs”) and provide you with relevant links to those policies when applicable. However, always exercise caution and read the privacy notices of any external services you use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make changes, we will revise the “Effective Date” at the top of this policy. If the changes are significant, we may also provide a more prominent notice (such as a banner on our website or an email notification). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website or services after any changes to this Privacy Policy constitutes acceptance of the updated terms, to the extent permitted by law.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how Challenger handles your personal information, please do not hesitate to contact us:

Email: You can email us at sales@cpspallet.com (please include “Privacy Inquiry” in the subject line for clarity).
Phone: Call our main office at 1-800-733-0205 and ask for the Privacy Officer or management in charge of data protection.
Mail: Write to us at Challenger Pallet & Supply Inc., 24 North 3210 East, Idaho Falls, ID 83401, USA. Attn: Privacy Officer.

We will respond to your inquiries as promptly as possible, and we are here to address any issues or questions you might have about your privacy or security. Your trust is important to us, and we will do our utmost to uphold it.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy. Thank you for choosing Challenger Pallet & Supply Inc. We appreciate your business and the confidence you place in us to handle your personal information responsibly and respectfully.